The World's Biggest Billboard · Pixel advertising guide
Free pixel advertising: what you can claim
Try an image placement on The World's Biggest Billboard with up to 10,000 free outer-zone pixels per email. The allowance has location and usage limits, so check your selection total before confirming it.
What the free allowance covers
The free area is the outer zone of our 100-million-pixel canvas. Your allowance applies to the number of eligible pixels claimed using your email, rather than the number of images you upload. A placement needs available space in that zone; the allowance does not reserve a particular location.
A 10 × 10 rectangle uses 100 pixels. A 100 × 100 rectangle uses 10,000. That larger rectangle uses the full allowance if none has previously been used and the whole selection lies within the outer zone. If a rectangle crosses into a paid zone, the paid part is charged at that zone's rate.
When a selection has a price
After the free allowance is used, additional outer-zone pixels cost ₹0.50 each. Paid zones start at ₹1 per pixel and rise to ₹5. The free allowance does not discount pixels in those paid zones. The full pricing page lists each zone and explains mixed-zone calculations.
For example, 100 additional outer-zone pixels after the allowance cost ₹50.00, before any applicable discount. This is a calculation example, not a quote for an unselected location. The selection summary and final checkout amount are the figures to review for your own placement.
How to prepare your first placement
- Open the billboard and explore the outer zone. Choose “Claim space” and select an available rectangle.
- Review its dimensions, zone breakdown, and total. Adjust the selection if it extends into an area you do not intend to pay for.
- Prepare a JPEG, PNG, or WebP image within the upload limit shown in the form. Check the preview and selected proportions.
- Add your campaign details and a working destination link. Use the email associated with your allowance.
- Review the final amount and confirmation. Keep the order reference so support can identify the placement if needed.
The step-by-step explanation covers the wider project. This guide does not change the claim process or bypass availability checks.
Make a small image useful
Use an image people can recognize at a small size. A clear logo or simple piece of artwork is easier to inspect than a dense screenshot. Link to a page about the same brand or project, and verify the destination on mobile. You must have the right to use the image and follow the content policy, including for a free claim.
Free space removes an eligible placement charge; it does not establish an audience or a return. If you want to evaluate the result, read how to measure a pixel advertising experiment. Define an outcome before you start and distinguish your test visits from visits by others.
Understand the final reveal
The project plans a downloadable final image when all 100 million pixels are claimed. Displaying that completed image on outdoor screens is a future goal, not a confirmed booking included with a free or paid claim. Read the placement terms and final-goal explanation for those boundaries.
Questions before you choose a placement
How many free pixels can I claim?
The first 10,000 outer-zone pixels are free per email. The allowance applies to the outer zone, not to paid zones, and additional outer-zone pixels cost ₹0.50 each after it is used.
Is a 100 × 100 placement always free?
No. It contains 10,000 pixels, but it is free only when all of those pixels fall within the free zone and enough of the email's allowance remains. Location and previously used allowance affect the total.
Will free pixels guarantee website traffic?
No. Free pixels provide eligible space on the online canvas. They do not guarantee visitors, clicks, sales, search rankings, or a booking on a physical billboard.
Explore the guides
How pixel advertising works and how to measure it