Advertising policy
Rules for campaign images and links.
Last updated: 7 September 2026
Your responsibility
By submitting a campaign, you confirm that you own or have permission to use its image, title, description, brand assets, and landing-page link. You remain responsible for the accuracy, legality, safety, and compliance of your campaign and destination website.
Prohibited campaigns
Do not submit campaigns or links that are unlawful, deceptive, infringing, harmful, hateful, sexually explicit, exploitative, malicious, phishing-related, malware-related, fraudulent, or designed to evade security controls. Do not make unsubstantiated medical, financial, investment, or other regulated claims.
Review and removal
We have a strict content-moderation team and manual review tools. Campaigns may be manually reviewed after they are publicly displayed on the wall; we do not use automated moderation to make these decisions. We may review, pause, remove, or disable a campaign or link where we reasonably believe it breaches this policy, creates legal or security risk, receives a credible complaint, is technically harmful, or harms users or the platform. We may act without advance notice when immediate action is reasonably necessary.
Illegal content and breach consequences
Illegal activity, unlawful content, or any other breach of this policy will be removed when identified. A removed campaign may not be restored. Where permitted by applicable law, amounts paid for a campaign removed for a breach may be retained as a penalty for that offence and will not be refunded. This does not limit rights or remedies that cannot lawfully be excluded.
Permission to display
You grant us a non-exclusive, worldwide, royalty-free licence to store, resize, display, cache, and technically reproduce your campaign only as needed to operate, promote, secure, and maintain the billboard placement you purchased.
External links
Campaign links open third-party websites. We do not endorse or control those sites, and we are not responsible for external links or their content, safety, availability, privacy practices, or transactions. Buyers must not use redirects, deceptive destinations, or links that change to prohibited content after approval.
Report a campaign
To report a campaign or link, email contact@theworldsbiggestbillboard.com with the campaign location or URL and a clear description of the issue.